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It can often be profitable in business to form partnerships with related businesses and companies, not ones which are in direct competition with your limo hire company, but ones which offer complimentary services. Often you reap rewards such as reaching your partner's customers when your own advertising never would, and being able to expand your customer base and maybe even gain new services your own business can utilise.
However, depending on who your business partnerships are formed with, you may also be able to receive a tangible reward too. For example, your limo hire company may form a partnership with a business which is partners with a business which can offer you a discount on something which your business really needs. This may be advertising, printing, servicing and in return your limo hire company may simply have to promote their business in return.
This could be as simple as handing your limo passengers a flyer for your partnered company or displaying their business cards in your limo or limo hire office. Or all you may need to do is simply provide business to your partner's partner and through your connections and professional networks, you are able to negotiate reduced prices, refunds, rebates or maybe even more advertising exposure through new partnership avenues.
It is often said that word of mouth is the best advertising and this is not just because it's free. Firstly, word of mouth advertising isn't free because you worked hard to provide great service to the customers who recommend you and secondly, many people will look for recommendations from their friends, family and even testimonials on websites to ensure them they are making the right decision.
So in securing professional word of mouth recommendations you can not only expand your customer base and advertising reach, but you can also reap rewards for your business' bottom line.